Healthcare and Life Sciences companies face the difficult challenge of balancing the needs of the customer with the reality of doing business today.
Navigating this environment requires organizations to adopt tools and technologies that let them do more with less. The right tools are ones that gather information and data in real time to better understand the customer — whether that is a patient, member, provider, employer, or otherwise.
When companies understand their customers better, they are more equipped to unlock efficiencies that reduce costs, increase productivity, and deliver more personalized experiences.
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Features offered by Salesforce Health Cloud
1. EnhancedPatientExperience
2. EffortlessCare Plan Creation
3. 360 – Degree Patient Insight
4. Real Time Interaction Facilitation
5. Seamless EHR Integration
6. Personalized Engagement
7. Tailored Patient Programs
Why Use Salesforce Health Cloud?
Any organization in the healthcare industry can benefit from Salesforce Health Cloud, including:
❖ Healthcare providers (e.g. Hospitals, Clinics, and Ambulatory care centers)
❖ Payers (e.g. Insurance Companies and Government Healthcare Agencies)
❖ Medical Device manufacturers
❖ Pharmaceutical Companies
❖ Clinical Research Organizations
Here are some benefits and reasons why Healthcare Providers should consider using Salesforce Healthcare CRM:
✓ Improved Collaboration: Salesforce fosters streamlined collaboration among care teams, enhancing patient-provider interactions and ultimately elevating health outcomes.
✓ Adaptability: It delivers customized digital experiences on a large scale while nurturing innovation.
✓ Patient Management: Salesforce’s Health Cloud revolutionizes patient relationship management and streamlines processes, offering a comprehensive 360-degree view of everyone’s healthcare journey.
✓ Connectivity: Salesforce Health Cloud empowers healthcare providers to seamlessly integrate disparate systems, facilitating the formation of patient care teams drawn from their entire care network, thus enhancing coordination and communication across the Healthcare Cloud Platform.
✓ Cost Reduction: Salesforce’s suite of tools can effectively reduce operational expenses by optimizing workflows and enhancing productivity. For instance, leveraging Salesforce Marketing Cloud enables the customization of patient acquisition and retention strategies.
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Within Health Cloud, you have the capability to craft comprehensive patient profiles, seamlessly amalgamating data from EHRs and third-party sources like medical devices and wearables, enabling the tracking of sleep patterns and activity levels. This panoramic perspective empowers care teams with effortless access to a plethora of patient information, encompassing both clinical and non-clinical data such as health conditions, medications, appointment records, and communication preferences. These holistic profiles are readily accessible to healthcare professionals on any device, ensuring that up-to-date patient data is readily available and actionable.
Health Cloud not only empowers care teams to collaborate more intelligently across entire patient cohorts, expediting insightful care delivery, but its “Today” page elevates productivity by presenting provider tasks prioritized for efficiency. Moreover, providers can categorize patients—like those managing high blood pressure—and assign tasks accordingly. Seamlessly mapping a patient’s entire support network, both personal and professional, Health Cloud fosters secure and private communication among caregivers, facilitating collaborative care.
The Salesforce Health Cloud Architecture
The Salesforce Health Cloud architecture is a cloud-based system that provides healthcare organizations with a single view of the patient’s medical history and makes it easier to coordinate care between different providers.
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The Salesforce Health Cloud architecture consists of the following components:
• Salesforce Health Cloud: This core system manages patient care, offering features like appointment scheduling, care coordination, and patient engagement.
• Middleware: This layer integrates Salesforce Health Cloud with other systems, including electronic medical records (EMRs) and external scheduling systems.
• REST calls: are used for communication between different system components.
• HL7: A standard for exchanging healthcare data
Managing Appointments from Health Cloud requires identifying the source system’s time slot support; implementing the Health Cloud global interface; transforming the input request to fit the source electronic health records (EHR) system; routing the request to the EHR system; and getting the appointment information back.
The external appointment management system is commonly part of a larger Electronic Health Records (EHR) system. The integration between Health Cloud and the EHR via integration middleware software.
The Salesforce Provider data model provides the call to filter and show providers in the UI.
REST callouts from Health Cloud point to the source system of truth for appointment availability and booking.
Top Features of Salesforce Health Cloud
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Patient 360: A complete, integrated view of the patient, including demographics, clinical data, and interactions.
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Care Plans: Includes goals, tasks, and milestones, Authorizing healthcare providers to monitor patient progress and adjust treatment plans as needed.
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Care Coordination: Care teams can work together more effectively, sharing information and coordinating care across multiple providers.
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Health Timeline: Enables users to envision a patient’s medical history, including encounters, lab results, and medications, all in one place.
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Einstein Analytics for Healthcare: Provides sophisticated insights and estimates to help healthcare organizations improve patient outcomes, modernize operations, and improve financial performance.
Patient 360 for Health
Salesforce has now announced NEW Patient 360 for Health innovations, powered by AI. These updates include:
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• Advanced Therapy Management: Maintain full visibility around the entire treatment process for patients.
• Salesforce Genie for Healthcare: Integrating real-time clinical data, such as past and current medications, non-clinical data
• AI-Supported Health Timeline: Support for the navigation and accessibility of patient records and journeys.
• Home Health: Automates Scheduling workflows to convert prior authorizations into scheduled visits based on patient preferences.
• Data Cloud for Healthcare: Activates clinical and non-clinical patient data from multiple sources, including electronic health records (EHR), social and behavioral data, assessments, and more into a real-time patient profile.
• MuleSoft Direct for Health Cloud: MuleSoft Direct for Health Cloud will provide out-of-the-box, FHIR-aligned connectors to access EHR data.
• Tableau Accelerators for Health Cloud: Intelligent dashboards for a variety of use cases, including referral analytics, risk analytics, and insights to reduce “no shows.”
Salesforce Health Cloud Security
Salesforce Shield is a set of security tools with Platform Encryption and Event Monitoring, you can monitor usage, prevent malicious activity, and protect data at rest while availing Health Cloud’s full functionality.
• Platform Encryption
✓ Enabling you to address HIPAA requirements for storing sensitive protected health information.
✓ Encryption helps you protect PII, PHI, sensitive, confidential, or proprietary data.
✓ Enables you to meet both external and internal data compliance policies while keeping critical app functionality.
• Event Monitoring
✓ Every interaction is tracked and accessible via API, so you can view it in the data visualization app of your choice. See who is accessing critical business data when, and from where they are getting access.
✓ Troubleshoot and optimize performance to improve end-user experience.
✓ Event Monitoring data can be easily imported into any data visualization or application monitoring tool like Analytics, Splunk, or New Relic.
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